Lukewarm Lukewarm Heat

I know I'm kinda late on this, but - Anybody hear this new Hot Hot Heat single, "Goodnight Goodnight"? If not, you can check it out on the front page of their website, or from Warner Bros.

I'm not a particular fan of the band - there's some good stuff on that thar Make Up the Breakdown thingy, but mostly they sound like a one-hit-wonder that hasn't had its hit yet. But this song's got a couple things that I haven't heard out of them before - maybe it's the one:

1) It's catchy in an entirely new way for them; catchy in the "memorable" way, as opposed to the "pop hooks are always catchy" way. Like Black Tie Revue (Pittsburghers), or Snuff maybe. (Or maybe I'm just thinking of them because they have a new singles collection coming out...)

2) It's stunningly commercial. Like, this song is already both a radio hit and the end-credits tune on a teen movie. It's already getting ugly guys laid and making the uncool think they're hip.

3) This one's got Warner behind it, rather than Subpop. A band like this was born to be on a major label (and to be dropped by said label immediately upon underselling expectations). Instantly, we've got video airplay, bigger mag stories, and radio airwaves cooking with Hot Hot expectations.

Thing is, it's not really that great a song - but I feel for these guys. I'm gonna listen to it 1,000 times a day (for free) for one week, out of sympathy. Bless 'em.